DTV_LOGO_SQ

DIRECTV:

“DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Subscribers have access to hundreds of channels, so its competitors are cable television service and other satellite-based services.”

COMPANY PROFILE

Company Size: 10,001
Market: Satellite Television
Demographic: Luxury/Entertainment, ages 18+
Region: Pacific/Midwest
  • Role:
    Art director tasked with multiple print promotional design in and out-of-house for DirecTV, Los Angeles, Chicago and New York.
    Objective:
    Print collateral intended to promote brand and product. Some of the items were customer win-back.
    Results:
    Placement in market raised brand recognition and regained subscriptions.
    Dimensions:
    Various
    Software:
    Adobe CSS — InDesign, Illustrator, Photoshop Layout and typography.
     

CREATIVE TEAM

  • KENDALL GILL:

    KENDALL GILL:

    Senior Vice-President of Marketing and Comm. national markets, print and internal for DirecTV.
  • ANGELA SHIU:

    ANGELA SHIU:

    Head of Marketing, Midwest market, print for DirecTV
  • MAGGIE SAUSE:

    MAGGIE SAUSE:

    Design co-lead for DirecTV direct mail, print, Pacific market. via Rauxa Direct.
  • ROGELIO RIVERA:

    ROGELIO RIVERA:

    Production lead for DirecTV direct mail, print, Midwest market, via Rauxa Direct.
  • KARLA DEMARCO:

    KARLA DEMARCO:

    Studio manager for DirecTV direct mail, print Midwest market, via Rauxa Direct.
  • MICHELLE TOLEDO:

    MICHELLE TOLEDO:

    Account Director for DirecTV direct mail, print, National market, via Rauxa Direct.