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JAGUAR AUTOMOTIVE:

“Jaguar is the luxury vehicle brand of Jaguar Land Rover, a British multinational car manufacturer with its headquarters in Whitley, Coventry, England, owned by the Indian company Tata Motors since 2008.”

COMPANY PROFILE

Company Size: 194,000+
Market: Luxury Automotive
Demographic: Automotive, ages 37-55
Region: International
  • Role:
    Senior designer tasked leading a creative team and creating a print collateral refresh for the Jaguar X-Series.
    Objective:
    Print collateral intended to acquaint previous and current Jaguar owners with new models.
    Results:
    In-dealer sales escalated.
    Software:
    Adobe CSS — InDesign, Illustrator, Photoshop Layout and typography.
     

CREATIVE TEAM

  • DANIEL ALEGRIA:

    DANIEL ALEGRIA:

    Studio manager, Young & Rubicam, Wunderman Brands Jaguar and Land Rover
  • CHRISTOPHER DYER:

    CHRISTOPHER DYER:

    Production artist, Young & Rubicam, Wunderman Brands Jaguar and Land Rover
  • AMY CHU TSENG:

    AMY CHU TSENG:

    Traffic Manager, Young & Rubicam, Wunderman Brands Jaguar and Land Rover