MADISON SQUARE GARDEN:

 
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MSG_Network_logo
 “Madison Square Garden is a multi-purpose indoor arena in the New York City borough of Manhattan.
The Garden is used for professional basketball and ice hockey, as well as boxing, concerts, ice shows, circuses, professional wrestling and other forms of sports and entertainment.”
Company Size: 5,001-10,000      Market: Entertainment and Sports
Demographic: Entertainment, ages 18+     Region: New York City, Northeast Corridor

THE TEAM

New York Rangers.

DINO TICINELLI:
PUBLIC RELATIONS COORDINATOR,
MADISON SQUARE GARDEN

New York Rangers.
New York Knicks.

TAREK AWAD:
DESIGN DIRECTOR,
MADISON SQUARE GARDEN

New York Knicks.
Art Director,New York Knicksand Liberty.

MICHELLE CRUZ:
ART DIRECTOR,
MADISON SQUARE GARDEN

Art Director,
New York Knicks
and Liberty.

THE NEW YORK RANGERS via MADISON SQUARE GARDEN: “RANGERSTOWN” Environmental Designs

Role: Art Director working with the MSG Creative Department on the development of “Rangerstown” building wrap collateral during the 2013-16 seasons.
Objective: Build and support fan base of The  New York Rangers.
Results: Satisfied fan base and gained a new fan market. Reported on by national sports reporters and The National Hockey League.
Dimensions: Various
Software: Adobe CSS — InDesign, Photoshop, Illustrator
Layout and typography.
 

New York Rangers “Rangerstown” Building wrap, interior of entry to Madison Square Garden.
New York Rangers “Rangerstown” Building wrap, interior of entry to Madison Square Garden.

New York Rangers “Rangerstown” Building wrap, interior of entry to Madison Square Garden.
New York Rangers “Rangerstown” Building wrap, interior of entry to Madison Square Garden.

New York Rangers “Rangerstown” environmental letter sweep, external of entry to Madison Square Garden.
New York Rangers “Rangerstown” environmental letter sweep, external of entry to Madison Square Garden.

THE NEW YORK RANGERS via MADISON SQUARE GARDEN: 2013-16 Media Guides, Print and Digital 

Role: Solo Art Director responsible for the ground-up development of media guides in excess of 500-pages each during the 2013-16 seasons.
Objective: Statistical guide of each game (to-date and historic) as played by the New York Rangers.
Results: Satisfied fan base and gained a new fan market. Used by national sports reporters and The National Hockey League.
Dimensions: 5.5 x 8.5”
Software: Adobe CSS — InDesign, Photoshop, Illustrator
Layout and typography.
 
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Detail: Historic Match (Verso folio)
NY_RANGERS_2_687px_Square
Detail: Player Profile (Verso folio)
 
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