DIRECTV:

 
DTV_LOGO
“DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Subscribers have access to hundreds of channels, so its competitors are cable television service and other satellite-based services.”
Company Size: 10,001+     Market: Satellite Television
Demographic: Utility, ages 18+     Region: Pacific. Midwest

THE TEAM

Senior Vice-Presidentof Marketing and Comm.national markets,print and internal.

KENDALL GILL:
SVP, MARKETING
DIRECTV

Senior Vice-President
of Marketing and Comm.
national markets,
print and internal.
Head of Marketing,Midwest market, print.

ANGELA SHIU:
MARKETING MANAGER,
DIRECTV, CHICAGO

Head of Marketing,
Midwest market, print.
Design co-leadfor DirecTVdirect mail, print,Pacific market. via Rauxa Direct.

MAGGIE SAUSE:
ART DIRECTOR,
RAUXA DIRECT

Design co-lead
for DirecTV
direct mail, print,
Pacific market.
via Rauxa Direct.
Production leadfor DirecTVdirect mail, print,Midwest market,via Rauxa Direct.

ROGELIO RIVERA:
PRODUCTION ARTIST,
RAUXA DIRECT

Production lead
for DirecTV
direct mail, print,
Midwest market,
via Rauxa Direct.
Studio managerfor Verizon Wirelessdirect mail, printMidwest market,via Rauxa Direct.

KARLA DEMARCO:
STUDIO MANAGER,
RAUXA DIRECT

Studio manager
for Verizon Wireless
direct mail, print
Midwest market,
via Rauxa Direct.

DIRECTV: Customer Winback Letters, 2010

Role: Art director tasked with multiple promotional design in and out-of-house for DirecTV, Los Angeles.
Objective: Print collateral intended to promote brand and product. Some of the items were customer win-back.
Results: Placement in market raised brand recognition and regained subscriptions.
Dimensions: 11 x 11”, folded at 8.5” for back leaf with offer.
Software: Adobe CSS 5.5— InDesign, Illustrator, Photoshop Layout and typography.

DIRECTV: Promotional Brochure, 2010

Role: Art director tasked with refreshing the promotional brochure for DirecTV, Los Angeles.
Objective: Print collateral intended to promote brand and sales.
Results: Placement in market raised brand recognition and new subscribers.
Dimensions: 14.125 x 8.5”
Software: Adobe CSS 5.5 — InDesign, Photoshop, Illustrator
Layout and typography.

DIRECTV: BestBuy™In-Store Sales Brochure, 2010

Role: Art director tasked with refreshing the in-store customer sales brochure for DirecTV, Los Angeles.
Objective: Print collateral intended to promote brand and sales.
Results: Placement in market raised brand recognition and new subscribers.
Dimensions: 34 x 11”
Software: Adobe CSS 5.5— InDesign, Illustrator, Photoshop
Layout and typography.

DIRECTV: NFL Sunday Ticket WinBack, Slicks and One-Sheets, 2009-2010

Role: Art director responsible for print collateral though DirecTV, Los Angeles.
Objective: Print collateral intended to promote brand and sales.
Results: Placement in market raised brand recognition and new subscribers.
Dimensions: Various, 8.5 x 11″ et al
Software: Adobe CSS 5.5— InDesign, Illustrator, Photoshop
Layout and typography.

DIRECTV: Door Hanger Package and Programming Promotional: 2010

Role: Door hanger promoting installation and programming packages for DirecTV.
Objective: Print collateral intended to promote brand and product.
Results: Placement in market raised brand recognition and regained subscriptions.
Dimensions: 8.5 x 5.5”  and 5.5 x 11”
Software: Adobe CSS 5.5— InDesign, Illustrator, Photoshop
Layout and typography.

DIRECTV: One-Sheets, Premier Programming and National Offers, 2009-2010

Role: Art director tasked with multiple promotional design in and out-of-house for DirecTV, Los Angeles.
Objective: Print collateral intended to promote brand and product. Some of the items were customer win-back.
Results: Placement in market raised brand recognition and regained subscriptions.
Dimensions: 8.5 x 11”
Software: Adobe CSS 5.5— InDesign, Illustrator, Photoshop
Layout and typography.

DIRECTV: CostCo Circular 1/2-Page Ads: 2010

Role: Design for CostCo in-store partnership with DirecTV.
Objective: Print collateral intended to promote brand and product.
Results: Placement in market raised brand recognition and regained subscriptions.
Dimensions: 5.125.5 x 11”
Software: Adobe CSS 5.5— InDesign, Illustrator, Photoshop
Layout and typography.

DIRECTV: Transit Ad Concept for Billboard, Train and Bus Side, 2010

Role: Art director for concept piece that merged popular movies with the DirecTV Sunday Ticket.
Objective: Print collateral intended to promote Sunday Ticket.
Dimensions: Resizeable
Software: Adobe CSS 5.5 — InDesign, Photoshop, Illustrator
Layout and typography.
 
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