VERIZON WIRELESS:

 
VerizonLogo
“Verizon Wireless is an American company that offers wireless telecommunications products and services. With 142.8 million subscribers as of July 2016, Verizon Wireless is the largest wireless telecommunications provider in the United States.”
Company Size: 162,000+     Market: Telecommunications and Mass Media
Demographic: Utility, ages 18+     Region: Pacific

THE TEAM

Design co-leadfor Verizon Wirelessdirect mail, print.

MAGGIE SAUSE:
ART DIRECTOR,
RAUXA DIRECT

Design co-lead
for Verizon Wireless
direct mail, print.
Production leadfor Verizon Wirelessdirect mail, print.

ROGELIO RIVERA:
PRODUCTION ARTIST,
RAUXA DIRECT

Production lead
for Verizon Wireless
direct mail, print.
Studio managerfor Verizon Wirelessdirect mail, print.

KARLA DEMARCO:
STUDIO MANAGER,
RAUXA DIRECT

Studio manager
for Verizon Wireless
direct mail, print.

VERIZON: Migo VX1000 Child Phone, 2006

Role: Art director for the design of a foldable bill stuffer to promote the Verizon Migo phone. The piece was placed into each mailed subscriber bill.
Objective: Print collateral informing parents of a new phone to allow children to ring emergency and programmed contacts.
Dimensions: 8.5 x 10.75”
Software: Adobe CSS 5.5— InDesign, Illustrator, Photoshop
Layout and typography.
Migo_Detail_1 1
Front Detail.
Migo_Detail_2 1
Back Detail.

VERIZON: LG VX9800 Offer

Role: Art director for the design of a foldable one-sheet offer for the LG VX9800. The piece was placed into each mailed subscriber bill.
Objective: Print collateral informing subscribers of an upgrade offer.
Results: Placement in market raised brand recognition and regained subscriptions.
Dimensions: 8.5 x 15”
Software: Adobe CSS 5.5— InDesign, Illustrator, Photoshop
Layout and typography.
 
 
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The names and logos of other companies and products mentioned herein may be the trademarks of their respective owners.