Art Director

I never would have thought that I would become a hockey fan. Working with Dino Ticinelli, Tarek Awad and Michelle Cruz, I quickly became one without resistance. I took the enthusiasm that I grew for hockey and put it wholeheartedly (and sometimes from actual sun-up to sundown during playoffs) into creating print assets for The New York Rangers. A collective of team players, history, statistics and other essential team knowledge materials were provided in multiple formats throughout the season by the public relations department with the mission of creating a 500-plus page media guide. Working with the public relations team, the creative team and sharp interns, I managed to create media and playoff guides in a hierarchy that was comprehensive but fun. The end result was a source of information for everyone from the announcers to television news anchors to have a virtual encyclopedia of The New York Rangers.
The New York Rangers
2013-2014 Media Guide
Market: Sports anchors and fans Media: Print Size: 5.5 x 11", spiral bound Software: Adobe InDesign, Illustrator and Photoshop
The New York Rangers
2014-2015 Media Guide
Market: Sports anchors and fans Media: Print Size: 5.5 x 11", spiral bound Software: Adobe InDesign, Illustrator and Photoshop
Rangerstown:
Environmental
Design
Purpose: Promoting “Rangerstown,” a Madison Square Garden initiative to create a fan engaging environment Market: Hockey fans Media: Print, environmental Size: Various Software: Adobe InDesign, Illustrator and Photoshop