Senior Graphic Designer

I would like to take a chance to apologize if you received direct mail from DirecTV between 2010-2012—because I was one of a few responsible for designing a strategically-aggressive win-back campaign. Having worked in direct mail for agencies like Rauxa Direct and Campbell-Mithun during my years in Los Angeles, there was a period where these agencies ran low on projects during the quieter summer period. Unexpectedly, I began to get emails from both agencies asking if I could take work remotely as their client, DirecTV had an overflow of work based on a new campaign to recover previous clientele during the period of satellite television wars between Dish TV and DirecTV. I was not only cleared to take the overflow as the jobs were not large enough for the agencies, but referred because of my prior work for them. Within a year, I was requested outside of the Pacific DirecTV market by the Chicago and New York markets implementing their versions of the campaign. Each region had a slightly-different design aesthetic for their direct mail campaign, but there was the consistent messaging across all media. Shortly thereafter, I was asked to work within the DirecTV headquarters to fulfill both print and digital asset requests. From direct mail to brochures to billboards, I was partially responsible for your seeing DirecTV marketing almost everywhere you looked.
DirecTV
DM Movie Package
Win-Back Letter
Market: Pacific Media: Print Size: 11 x 11” Software: Adobe InDesign, Illustrator and Photoshop
DirecTV “NFL Sunday Ticket”
DM Winback
Market: National Media: Print Size: 8.5 x 14” Software: Adobe InDesign, Illustrator and Photoshop
DirecTV
In-Store Brochure
Market: Chicago Media: Print Size: 8.5 x 11” Software: Adobe InDesign, Illustrator and Photoshop
DirecTV Best Buy
In-Store Brochure
Market: Chicago Media: Print Size: 34 x 11” Software: Adobe InDesign, Illustrator and Photoshop
DirecTV
National One-Sheets
Market: National Media: Print Size: 8.5 x 11” Software: Adobe InDesign, Illustrator and Photoshop
DirecTV
Movie and Sports Package
Billboard Wrap Concept
Market: New York Media: Print Size: Various Software: Adobe InDesign, Illustrator and Photoshop
DirecTV “NFL Sunday Ticket”
One-Sheets
Market: New York and Philadelphia Media: Print Size: 8.5 x 11” Software: Adobe InDesign, Illustrator and Photoshop