Major League Soccer

Major League
Soccer

Our City. Our Voice. Our Soccer.

With Major League Soccer, I was digital and print visual designer for the 2017-2019 seasons. My “goal?" Taking media from all corners of the organization “talk“ to each other cohesively through style, messaging and balance to consistently evolve and elevate the MLS brand. Across all platforms, everything needed to be congruent and consistent to standards. Structured to build each season to a crescendo, the “Our Soccer/Nuestro Soccer” campaign was the new driving force for the 2018-2019 seasons. With many departments contributing to the multifaceted parts of the campaign, there might be a print asset from one department, video footage held by another team, social assets in development by the social team and so on. It was down to me to work with marketing to implement one or all of those pieces into a concise, clean, animated and marketable digital asset. Many designers at MLS used at most two to three of applications from the Adobe Creative Suite per day—in my position I ran the entire gambit from Illustrator to After Effects. LED In-Game perimeter boards. Environmental graphics and stadium dressing. Animated screens for a takeover of a hosting city’s paid media in airports, streets and subways. One day was never like the other.

Platforms include:

General season
MLS All-Star
Heineken Rivalry Week corporate partnership
ESPN Decision Day
MLS Playoffs
MLS Cup

Client/Platform: Major League Soccer
Role: Digital Graphic Artist, HTML5 Web Banners
Market: OOH
Objective: Conceptualize, design and code/program multiple captivating animated weekly assess for upwards of 40+ banner ad versions per week
Result: Weekly tune-in web banners raising the MLS online presence and briefing soccer fans of dates and times of events.

Client/Platform: Major League Soccer
Role: Digital Graphic Artist, LED Perimeter Boards, AfterEffects
Market: OOH
Objective: Conceptualize, design and animate LED perimeter boards for MLS stadiums
Result: In-Game tune-in and ticket banners elevated the MLS ticket sales and viewership.

Client/Platform: Major League Soccer & Campeones Cup Partnership
Role: Digital Graphic Artist, LED Perimeter Boards, AfterEffects
Market: OOH
Objective: Conceptualize, design and animate LED perimeter boards for an international friendly match 
Result: In-Game tune-in and ticket banners elevated the MLS ticket sales and viewership.

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Client/Platform: Major League Soccer
Role: Digital Graphic Artist, Hatfield-Jackson Airport Digital Takeover, AfterEffects
Market: OOH
Objective: Conceptualize, design and animate LED perimeter boards for an international friendly match 
Result: In-Game tune-in and ticket banners elevated the MLS ticket sales and viewership.

Client/Platform: Major League Soccer Media Buy, Digital Mobile Takeover
Role: Digital Graphic Artist
Market: OOH
Objective: Conceptualize, design and animate two various sized promotional digital takeover ads with embedded video promoting the season restart. 
Result: Elevated the MLS ticket sales and viewership.

Client/Platform: Major League Soccer
Role: Digital Graphic Artist, Leaders Celebrity Conference
Market: Environmental, Internal
Objective: Conceptualize and design environmental dressing for the MLS Headquarters. 
Result: Transformation of a corporate space to successfully host a core event.

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