New York Red Bulls

The New York
Red Bulls

Run With Us.

As assistant art director for the 2016-2017 Seasons, I had the pleasure of working with Michelle Cruz again after our initial collaborations at Madison Square Garden. In her position at NYRB, she pulled me in as art director to undertake the creation of a 350+ print and digital media guide. Using every trick in the Adobe CSS book from InDesign pagination to Illustrator player bio artwork, I developed an overarching look and feel, initially creating befitting style guide for the media guide. This photo, not that photo, is there a reshoot of that player, this typeface and not that one and here is exactly why based on this asset—the daily design decisions and briefs that I had the autonomous pleasure of having with everyone involved from design, social media and public relations. With great direction, I was able to create an accurate and engaging media guide for news outlets and other users.

Client/Platform: The New York Red Bulls
Role: Art Director
Market: Sports and Entertainment, Informational
Objective: Digital takeover mobile phone ads through a variety of external ad placement agencies
Result: Drove traffic to the Major League Soccer website and televised games
Purpose: A publication used by news and media outlets to highlight the players and team history of The New York Red Bulls
Market: Sports and news reporters, fan engagement
Media: Print
Size: 5.5 x 11", Thermalbound
Software: Adobe InDesign, Illustrator and Photoshop

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